The Responsible Gambling Analytics Experts
BetBuddy has developed a patent-pending behavioural identification and modification platform that provides unparalleled direct marketing and responsible gaming features for lotteries and operators. PowerCrunch is BetBuddy's core data mining and machine learning platform. It is available either as Software as a Service (SaaS) or as a product that can be seamlessly integrated with your player account management systems, content management systems, and eCRM systems.
BetBuddy's analytics insights are automatically fed back to the operator and player, allowing an operator to make smart interventions, such as tailoring its marketing strategy. For players, auto-generated personalised communications and a series of choices from the operator’s existing player protection tools and features are made available to ensure the right offers are made to your players.
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Enhance Customer Experience
BetBuddy contributes towards positive player experiences by helping players to make informed decisions. BetBuddy’s algorithms identify those players who are at risk, ensuring they are targeted with personalized communications and tips at the right time. BetBuddy helps lotteries to expand their gaming offerings whilst at the same time building a sustainable player base.
Personalised Communications at Machine Scale
Powered by BetBuddy's patent-pending platform, our products go beyond just crunching the data and providing highly accurate predictions. BetBuddy creates personalised communications to convey meaning and help your customers to make informed decisions, helping to build a long-term, profitable and sustainable business.
Open Approach to Behavioural Analytics
BetBuddy adopts an open approach to its behavioural models and solution, meaning regulators and operators understand player risk ratings. This is critical in increasing regulatory and industry understanding of responsible gaming behavioural tracking solutions, as the research community and industry feedback suggests that ‘black box’ systems raise legal and practical concerns e.g. being unable to understand root causes and as such, an inability to target those specific behaviours causing harm. BetBuddy makes sure everyone in your organisation understands why players are rated the way they are.
Commitment to Evidence-Based Methods
BetBuddy’s research and methods, including its Three-Tier Model for At-Risk gambling detection, have been independently assessed by experienced academics and published in peer-reviewed journals specialising in gambling addictions science (e.g., Journal of Gambling Studies, International Gambling Studies). Our technology solution has been tested by regulators in North American gaming markets (e.g., the Alcohol and Gaming Commission of Ontario), and our approaches, assets, and results are subject to continuous review from our client’s own internal and external expert advisors. We also continue to benchmark our own models with other organizations where possible (e.g., Harvard Medical School models).
Buy v. Build?
Its a valid question, and if you weren't asking it you wouldn't be doing your job. Heres the quick answer: You have better things to do. Spending years and millions on this amounts to reinventing the wheel, and in a space as competitive as Gaming and Financial Services, your time is your greatest asset. Ask our clients, and they'll tell you that working with BetBuddy is helping them grow faster whilst meeting stringent compliance requirements.
Enhancing Trust in Your Brand is Your Number One Priority
BetBuddy's solutions go beyond the implementation of standard products that are updated with our clients' brand and logo. Our solutions can be configured to take into account your specific requirements, we make extensive use of your own data, and will offer customer facing customizations such as personalized messaging and branding to ensure your business offers a seamless overall experience to its customers. Our extensive and extendable API integration allows you to integrate a range of analytical insights across any channel, with possibilities of adding new data insights.
BetBuddy's patent-pending gaming platform provides unique and unparalleled responsible marketing and gaming features for lotteries and operators in regulated gaming markets. The BetBuddy gaming platform is available either as Software as a Service (SaaS) or as a product that can be seamlessly integrated with your enterprise account management systems, content management systems, and eCRM systems. BetBuddy keeps your players' gaming healthy and fun, offering an automated real-time solution that detects risk and informs operators and players about their gaming. We believe that an informed player is a happy player and these products can help lotteries and operators build greater brand equity and trust with players which can reduce customer churn and help retain players for life.
BetBuddy's patent-pending banking platform enables you to start leveraging underutilized data, recognize what data is most relevant to an audience and deliver consumable content and information products your consumers are demanding. Driving personalised interactions with your customers helps them to stay on top of your spending and finances to ensure your customers do not get into financial difficulty.
Independent Expert Validation
BetBuddy ensures its products and methods are rigorously scrutinized by the most respected academic experts in the fields of responsible and problem gambling. Our methods and approaches have been independently assessed by Dr. Jeffrey Derevensky, our research and methods have been assessed under peer-review by the worlds most trusted academics and published in leading journals (e.g. Journal of Gambling Studies), our solution has been tested by regulators in North American gaming markets, and our approaches, assets, and results are subject to continuous review from our clients own internal and external expert advisors. We also benchmark our own models with other organizations where possible e.g. Harvard Medical School data and models, to ensure we continually deliver the best. This emphasis on external expert validation means the Bet Buddy brand is trusted worldwide.
BetBuddy's solutions are supporting real-time customer facing applications in the most heavily regulated industries in the world. Our customers, which include some of the worlds largest B2B software suppliers and government-run organisations, entrust us with sensitive, confidential business data, and we are committed to providing the strongest available security for that data. Effective security is characterized not only by adherence to certain industry standards, but also by implementing multiple levels and types of protection.
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BetBuddy is a big data analytics platform for the gaming industry
We provide predictive analytics and personalisation platform that allows our clients to better understand our customers.
Government run gaming organisations such as Ontario Lottery and Gaming Corporation and the world's largest technology suppliers such as IGT rely on BetBuddy to help to understand and better manage their customer experience.
1 Bath Street
Telephone: +44 (0) 20 7193 6896
Innovate UKInnovate UK is the new name for the Technology Strategy Board. We fund, support and connect innovative businesses to accelerate sustainable economic growth.
Research Centre for Machine Learning, City, University LondonThe Research Centre for Machine Learning conducts research into the construction and study of systems that learn from data. The expertise in the centre is focused on neural-symbolic computing and learning, reasoning and knowledge extraction from Big Data, and the analysis of rich media information including video, audio, multimodal and spatiotemporal data.
Simo Dragicevic, CEO
Simo Dragicevic has served for 20 years in the computer software and consulting industries. Simo was named the AMBAs Entrepreneur of the Year in 2013. His research has been published in scientific journals covering AI and gambling behaviours. Simo holds an MBA from Cass Business School and a BSc from Loughborough University and is currently an Associate at the Research Centre for Machine Learning at City, University of London.
Andrew Kelly, Consultant
Andrew began his career developing software for Sun Microsystems at their headquarters in Silicon Valley. After completing his Bachelors in Computer Science, he worked for Sony PlayStation developing custom applications that supported all areas of the PlayStation business across Europe, the Middle East and Australasia. At BetBuddy, Andrew is advising the company on technical architecture and operational strategy.
Chris Percy, Lead Researcher and Data Scientist
Chris is an expert in the application of statistics and machine learning to data to understanding gambling behaviour. His research has been published in the most respected scientific journals, including the Journal of Gambling Studies and International Gambling Studies. He has presented his research at the EASG 2014 Conference, the BCLC New Horizons in Responsible Gambling Conference in 2016, the European Conference on AI in 2016.
Joe Vullo, Software Engineer
Joe joined BetBuddy in the summer of 2015 having graduated with 1st Class Honours in Software Engineering from Oxford Brookes University. Joe has previously worked for the technology software monitoring company Opsview as software engineer.
Sanjoy Sarkar, Data Scientist
Sanjoy is currently a post graduate student at City University London, seconded to BetBuddy. His research is focused on knowledge extraction from various machine learning techniques, with a specific emphasis on the application of knowledge extraction to neural networks and random forests.
Clive van Hilten, Legal Advisor
Clive has been advising BetBuddy since inception and has over 15 years experience in commercial law and significant experience in working in the high technology industries, having previously worked for the software development firm Misys. Clive is experienced in all aspects of contract management including procedures for the use and treatment of confidential information, IP, and compliance and risk management.
Dr. Artur d'Avila Garcez, Academic Advisor and Principal Investigator
Dr. Garcez is a Reader in Neural-Symbolic Computation at City University London. He is a Fellow of the British Computer Society and editor-in-chief of the AI and Neural Computation books series.. Dr. Garcez has an established track record of research in Neural Computing and AI. He has co-authored two books: Neural-Symbolic Cognitive Reasoning (2009) and Neural-Symbolic Learning Systems (2002), has over 100 peer-reviewed publications.
Dr. Tillman Weyde, Academic Advsior
Dr. Tillman Weyde is an expert in machine learning, with applications to music and audio. He leads the Music Informatics Research Group at City University London, and is a member of the Machine Learning group. He is an associated member of the Institute of Cognitive Science at the University of Osnabrück and the Intelligent Systems Research Laboratory at the University of Reading. His work has been funded by the European Union and AHRC.
Dr. Greg Slabaugh, Academic Advisor
Dr Greg Slabaugh is a Senior Lecturer at City University London, working in the field of visual computing with applications to healthcare. He has published over 75 peer-reviewed papers in international conferences and journals, and has over 30 granted patents. He is a Senior Member of IEEE and served as an Associate Editor of IEEE Signal Processing Magazine (2007 - 2012). His research has been funded by the European Union, the EPSRC, and the Technology Strategy Board.
BetBuddy is a tech and analytics company, through-and-through
Every day we tackle big data problems in London's Tech City, one of the world's fastest-growing spaces.
As a team, we value creativity and personal growth, and that comes through whether we're on-stage speaking about our work, or rolling out a shiny new feature. Interested? We'd love to talk!
Our development culture
Every decision we make starts with our customers and their needs. We recognise that the most successful companies are customer focussed companies. This means we develop the products and services that our customers need not the products we hope they need.
Build quality in
The key to happy customers is quality in everything we do. We do not dump responsibility for quality on a QA team. Everyone in the team is responsible for the quality of their work whether that is testing their code, writing clear documentation, or presenting technical solutions to customers.
Data drives us and we are data-driven
At BetBuddy we think critically about data. We are open-minded and experiment to back-up our instincts. We love to dive deeper to see what we can learn - we challenge assumptions. We measure success and use evidence and research to drive key decisions.
Learning and personal growth
The most valuable resource we have is our people. BetBuddy development staff are committed to learning and personal growth. That’s why we invest in our staff through one-on-ones and mentorship programs. We also allow team members to devote 10% of their time to learn new methods and technologies outside their core day-to-day tasks.
Reflect and improve
We can never move forward unless we look back. We value learning from our experiences. Reflecting on past issues are not opportunities to level blame. They are opportunities to learn. Team members are empowered with responsibility and therefore not afraid to admit mistakes because they know we will ask ‘How can we prevent that in the future?’ not ‘Why did you screw up?’